AMA's Executive Board
EXECUTIVE BOARD (2020-21)
VP Events is responsible for planning and executing AMA & co-branded events at WVU. This year, we are planning on a formal (or panquet "party banquet") to raise money (etc). VP Events plays an integral role in planning each AMA event (following WVU B&E guidelines) and logistics (e.g., space rentals, food). S/he also coordinates speakers, workshops, webinars, etc. for each AMA monthly meeting as they align with overall Chapter initiatives.
LinkedIn Profile |
VP Communications leads our e-mail marketing campaigns. Generally, there will be an AMA e-mail campaign each month that AMA meets. The e-mail communication is designed to be personalized with highly engaging content. Communication about our meetings and events will need to occur at least one week before an event (or meeting) takes place.
VP FINANCE: Courtney Mancone
VP Finance manages our business bank accounts and all incoming/outgoing deposits & spending. This position also manages our AMA scholarships- designed to help even more people become AMA members.
The Professional Development co-chairs work with the B&E’s Career Development Center to lead (or sponsor) resume-building events, digital marketing workshops, et cetera.
AMA CHAIR: Connor Kraus LinkedIn Profile
The AMA Chair is WVU's liaison with AMA National Headquarters (Chicago, IL). To stay eligible as a collegiate AMA chapter, we are responsible for completing two documents each year- a ‘Chapter Plan’ (Fall) and an ‘Annual Report’ (Spring). These documents are evaluated by Headquarters and are eligible for regional and national awards.
VP STUDENT OUTREACH: Tim Shaw
The VP of Student Outreach at WVU focuses on student engagement with AMA. It's not enough for marketing students to graduate with only a degree- involvement in marketing events and organizations is a must! As a result, this VP helps our B&E marketers to become more involved with AMA events, internships, and non-class experiences. This person helps promote AMA by talking to large lecture classes, student org fairs, and by connecting directly with AMA members.
FACULTY ADVISOR: Dr. Laurel Aynne Cook
Laurel.Cook@mail.wvu.edu | Associate Professor of Marketing
Dr. Cook is beginning her 7th year at WVU and her 4th year as the faculty advisor for WVU's AMA Chapter. Dr. Cook is a passionate teacher, enthusiastic AMA supporter, and active researcher. She currently teaches Consumer Behavior (MKTG-315) in the fall and Online Marketing Analytics (AKA Digital Marketing; MKTG-389) in the spring.
Her research has recently been published in the Journal of Public Policy & Marketing, the Journal of Services Marketing, the Journal of Consumer Marketing, the Journal of Marketing Education, the Journal of Consumer Affairs, and in the Journal of the Academy of Marketing Science, among others. As most of her research concerns a number of social issues, she is interested in identifying substantive issues that concern consumer and firm behavior. Guided by her professional experience with a Fortune 500 company and her doctoral training, Dr. Cook uses a variety of approaches to address the following three primary streams of research: (1) health and financial well-being; (2) consumer collaboration and competition; and (3) social responsibility. She has presented her work at more than 20 refereed national and international conferences.
Prior to pursuing a doctoral degree, Dr. Cook worked for 6-1/2 years as a brand manager with Black & Decker. She worked specifically with the Porter-Cable and Delta Machinery brands, and was heavily involved in coordinating product launches and national marketing campaigns. Her experience with Black & Decker garnered a unique manufacturing perspective and global exposure to many industries.