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Professional Certifications

The American Marketing Association, as well as many other leading organizations in the marketing field (e.g., Google, NIH, HubSpot, HootSuite), offer professional certifications to marketers looking to expand and diversify their skill set. These tools and platforms are a great way to help you stand out from the crowd.

WVU and the American Marketing Association

PROFESSIONAL CERTIFICATIONS

AMA Logo

CAREER DEVELOPMENT CERTIFICATE (Link)
AMA is pleased to announce the launch of the AMA Career Development Certificate program as part of its goal to increase the value it offers its student members. This certificate program is only available to current AMA student members (undergraduate and graduate). We know that searching for that perfect internship or post-graduation job can be challenging and stressful.  It is known that networking and career development are critical components for not only landing that dream job, but also for long-term career success. AMA offers the AMA Career Development Certificate to help you develop the skills and knowledge to market yourself in the best light. 
   
DIGITAL MARKETING CERTIFICATE (Link)
The digital space changes fast. With the PCM®, Digital Marketing​ you’ll demonstrate that you have the specialized skills you need to not only understand what works now but also what new best practices are on the way. You’ll find the confidence to show how digital marketing makes an impact.
   
CONTENT MARKETING CERTIFICATE (Link)
Only the best content stands out in a cluttered marketing world. Passing the PCM®, Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.
    
SALES MANAGEMENT (Link)
Marketers need a full range of skills and knowledge to help make the biggest impact in your work and bridge the gaps between sales and marketing. PCM®, Sales Management​ is based on a Body of Knowledge​ that covers fundamental marketing topics.
   
MARKETING MANAGEMENT CERTIFICATE (Link
As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM®, Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.  

Hootsuite University Logo

HOOTSUITE PLATFORM CERTIFICATION (Link)
If you’re a student participating in Hootsuite’s Student Program, fill out the Hootsuite form to verify your enrolment into the program and redeem your free Hootsuite Platform Certification coupon. Your access as part of Hootsuite’s Student Program includes: (1) free access to video courseware, (2) one voucher for a free Hootsuite Platform Certification (regular $99), (3) a listing in Hootsuite’s Certified Professionals Directory, upon successful certification completion, and (4) a Hootsuite Free account.

HubSpot Academy Logo

HUBSPOT ACADEMY CERTIFICATIONS (Link)
The business world moves fast. Each certification is loaded with on-demand classes built by inbound experts, ready to get you on the track to success. After all, knowledge is power. Also, earning certifications through HubSpot Academy opens you up to a network of thousands of other professionals just like you. Courses included Facebook marketing, SEO, email marketing, content marketing, and much more! 

Google Logo

GOOGLE ADS CERTIFICATION (Link)
The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. a Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Academy for Ads, Google's online training program.

GOOGLE ANALYTICS CERTIFICATION (Link)
Analytics Academy helps you learn about Google's website measurement tools so that you can grow your business through intelligent data collection and analysis (i.e., maximize your SEO and/or PPC efforts).