Professional Certifications
The American Marketing Association, as well as many other leading organizations in the marketing field (e.g., Google, NIH, HubSpot, HootSuite), offer professional certifications to marketers looking to expand and diversify their skill set. These tools and platforms are a great way to help you stand out from the crowd.
PROFESSIONAL CERTIFICATIONS
CAREER DEVELOPMENT CERTIFICATE (Link)
AMA is pleased to announce the launch of the AMA Career Development Certificate program
as part of its goal to increase the value it offers its student members. This certificate
program is
only available to current AMA student members (undergraduate and graduate).
We know that searching for that perfect internship or post-graduation job can be
challenging and stressful. It is known that networking and career development
are critical components for not only landing that dream job, but also for long-term
career success. AMA offers the AMA Career Development Certificate to help you develop
the skills and knowledge to market yourself in the best light.
DIGITAL MARKETING CERTIFICATE (Link)
The digital space changes fast. With the PCM®, Digital Marketing you’ll demonstrate
that you have the specialized skills you need to not only understand what works
now but also what new best practices are on the way. You’ll find the confidence
to show how digital marketing makes an impact.
CONTENT MARKETING CERTIFICATE (Link)
Only the best content stands out in a cluttered marketing world. Passing the PCM®,
Content Marketing exam will help you show you have the skills needed for strategy,
planning, production, promotion and measurement.
SALES MANAGEMENT (Link)
Marketers need a full range of skills and knowledge to help make the biggest impact in your work and bridge the gaps between sales and marketing. PCM®, Sales Management is based on a Body of Knowledge that covers fundamental marketing topics.
MARKETING MANAGEMENT CERTIFICATE (Link)
As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM®, Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.
HOOTSUITE PLATFORM CERTIFICATION (Link)
If you’re a student participating in Hootsuite’s Student Program, fill out the Hootsuite
form to verify your enrolment into the program and redeem your free Hootsuite
Platform Certification coupon. Your access as part of Hootsuite’s Student Program
includes: (1) free access to video courseware, (2) one voucher for a free Hootsuite
Platform Certification (regular $99), (3) a listing in Hootsuite’s Certified
Professionals Directory, upon successful certification completion, and (4) a
Hootsuite Free account.
HUBSPOT ACADEMY CERTIFICATIONS (Link)
The business world moves fast. Each certification is loaded with on-demand classes
built by inbound experts, ready to get you on the track to success. After all,
knowledge is power. Also, earning certifications through HubSpot Academy opens
you up to a network of thousands of other professionals just like you. Courses
included Facebook marketing, SEO, email marketing, content marketing, and much
more!
GOOGLE ADS CERTIFICATION (Link)
The Google Ads certification is a professional accreditation that Google offers to
individuals who demonstrate proficiency in basic and advanced aspects of Google
Ads. a Google Ads certification allows individuals to demonstrate that Google recognizes
them as an expert in online advertising. You can earn the certification through
Academy for Ads, Google's online training program.
GOOGLE ANALYTICS CERTIFICATION (Link)
Analytics Academy helps you learn about Google's website measurement tools so that
you can grow your business through intelligent data collection and analysis (i.e.,
maximize your SEO and/or PPC efforts).